September 4, 2024 – The demand for convenient and satisfying foods are making potato products a global kitchen staple. Their versatility and comfort make them a go-to choice for consumers, as they offer a variety of tastes and meal occasions. Here we will highlight the latest innovations, product launch trends, and top brands and flavors across the globe.
Potato Product Launch and Sales Trends
Global potato trends launches have experienced a modest 1% rise as a percentage of global ready meals and side dishes over the past five years, while sales have increased by 3%. Launches highlighting ingredient sources like British, Idaho, Irish rooster potatoes, and Scottish Maris piper potatoes, along with traditional options supported with homestyle recipes and artisanal preparations, are driving product development, globally.
Europe is the top region for both launches and sales. The new product development in the region is driven by launches flavored with garlic and herbs, spicy seasonings, indulgent and premium claims, truffle flavored options, goose fat and beef fat roasted potatoes, and potato chips coated with beef dripping, offering a meaty flavor.
North America displays the highest growth rate of 14% CAGR in launches over the past four years. Meanwhile, Asia Pacific shows high innovation and value growth in potato products. Indigenous recipes, vegetable blends, and options like herb-infused butter, potato patties, and pancake varieties are driving potato-based innovation in Asia Pacific. This global trend highlights the ongoing evolution and diversification of potato-based offerings, catering to a wide range of consumer preferences.
Top Companies and Brands
McCain, Aldi, Lidl, Aviko, Marks & Spencer, Iceland, and Idahoan are the top 7 companies for potato product launches globally. These top 7 companies account for a total 20% of launches over the past year.
McCain leads in potato product launches over the past year, with offerings like sea salt and cracked black pepper chips, pre-fried frozen options such as smile-shaped mashed potatoes and potato wedges, and products infused with herbs like parsley and rosemary.
Claims and Positionings Trends
No additives or preservatives is the top claim in global potato product launches, followed by vegetarian, gluten free, vegan, and halal. Global potato product trends research displays that no additives or preservatives claim leads in Asia Pacific and North America.
In Europe, lactose free, no trans fats, and indulgent and premium are on the rise. Asia Pacific consumers are inclined towards source of fiber and low/no/reduced cholesterol. In the Middle East and Africa, indulgent and premium, GMO free, and no trans fats claims are rising. Consumers in North America prefer no trans fats, GMO free, and traditional claims. Meanwhile, in Latin America, indulgent and premium, low/no/reduced cholesterol, and natural are gaining popularity. This highlights the diverse dietary consumer interests in potato products across the globe.
Potato Flavor Trends
The top 5 flavors are garlic, cheese, onion, bacon, and herbs. Garlic flavor stays ahead in North America and Asia Pacific.
In Asia Pacific, there is a rising interest in chili flavor. North American consumers prefer cheddar cheese flavor. Meanwhile, in Europe, mushroom, black pepper, and chili flavors are gaining popularity. These diverse flavor preferences across the globe reveal that brands are introducing products to meet regional tastes and preferences.
What’s Next in Potato Product Trends?
Europe is the most active market for potato products launches and sales, with brands emphasizing launches that displays ingredient sources and traditional options supported with homestyle recipes and artisanal preparations.
Global potato trends research reveals that Asia Pacific displays a high innovation and value growth market for potato products. Brands can focus on launches with vegetable inclusions, herb-infused butters, and versatile potato-based dishes like patties and pancakes.
Potato products flavored launches show a 6% growth rate in the past year. This presents opportunities for brands to explore and experiment with new flavors like mushroom, cheese, chili, curry, and herbs. As consumer preferences continue to evolve, there is likely potential for brands to explore more healthy options in potato products, aligning with the growing demand for health-conscious choices.
This article is based on our report, “Overview of Potato Products – Global.” If you are interested in reading this report, feel free to request a demo.
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