July 15, 2024 – “Ingredients: Taking the spotlight” tops Innova’s list of major F&B trends in 2024, and for good reason: our research shows that more than 9 in 10 consumers globally at least sometimes check out ingredients of interest on product labels.
Health is a particularly important theme, with recent “star” ingredients including plant proteins and natural botanicals such as active mushrooms, seaweed and adaptogenic herbs. Increased health literacy among consumers drives a growing need for clarity surrounding ingredients – and offers opportunities in marketing, product development and ingredient innovation. With consumers listing naturalness among the most important aspects of healthy food and beverage, this report will offer brands inspiration on how to leverage this consumer interest for their next successful campaign.
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Interested to learn more about Natural Ingredient Trends: Global Market Overview? Read our blog HERE!
