July 12, 2024 – The popularity of street food has soared over the past couple of decades, particularly in markets, which did not have much of a solid tradition of dispensing ready-to-eat food to on-the-go crowds in this way. In a toughening economic climate, however, consumers’ priorities are shifting, and the question many operators are asking themselves is how they are going to adapt if they want to remain relevant. What kinds of concepts, ingredients and flavors are most likely to appeal to consumers who are ever more inclined to think twice about whether or not to spend money on eating out? Furthermore, how can street food positioning become steadily more attractive, not just to conventional restaurants and quick service restaurant chains, but also to packaged food and beverage players? Could they turn what seems to be a smoldering crisis for the out-of-home consumption trajectory to their advantage? These are some of the questions tackled in this report, which draws on our latest consumer research combined with examples of products and strategies from all over the globe.
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Interested to learn more about Global Street Food Trends? Read our blog HERE!
