June 25, 2024 – This report assesses the key drivers and influences most likely to be impacting on Canadian food and beverage choices. Products that are ‘made with real ingredients’ or have natural qualities is a major choice factor for Canadian consumers when making a purchase across the majority categories. Other influences aligned with premium credentials are also important to consumers in this market, including local sourcing/provenance and traditional claims. However, health is also a pivotal determining factor when making a purchase – both in the more established low/no/reduced areas such as sugar reduction, but also added health (protein, fiber, functional ingredients etc.).

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