REPORT Food Trends in the US: Category Growth Drivers

This report assesses the key drivers and influences most likely to be impacting on US food and beverage choices. Natural and ‘real’ ingredient sourcing is very important to the US consumer; alongside this they value products that are free from artificial ingredients, and notably in this market, non-GMO labeling. Taste is the overriding number one attribute across most categories, but health factors are also influencing consumer purchases, so innovators will be looking to balance both demands to maintain consumers in categories where neither requirements are to be compromised.

Complete the contact form below to request access to this report.
Interested to learn more about Food Trends in the US: Category Growth Drivers? Read our blog HERE!

 

Contact us to purchase this report

Contact me for a demo

Didn’t find what you were looking for today?

Let us know what topics you’re interested in, and we’ll show you how Innova can help you get the insights you need

Explore our Insights, Reports and Trends

Before you go

Sign up to receive webinar invites, our latest blogs and information on new Innova products and services.  

Explore our Insights, Reports and Trends

Receive updates