A groundbreaking market intelligence tool for food and beverage ingredients. An instant overview of ingredient usage, categories, markets and growth opportunities.
Macro to granular analysis in one place
A complete overview of market opportunities for ingredients. A dashboard which instantly reveals business opportunities by showing the key trends, prospects, recent innovations and more.
Real-time data for the most current insights
Real time data from the world’s biggest food and beverage database to understand market dynamics. Making it easy to spot growing or emerging ingredients, new applications and growth markets.
Why innovators use Ingredient Genius
Identify growth opportunities
Understand current ingredient usage by company, category and geography to find new prospects and applications for your ingredient.
Inspire innovation
Track ingredient trends and get insight into what’s new, emerging and innovative to inform your R&D strategies and plans and inspire concept development.
Create compelling selling stories
Use comprehensive insights covering consumer, product and category to support successful selling stories and develop targeted launch plans.
Insights sneak peak: pea protein
+13%
growth in NPL's
+49%
growth in pea
protein textured
SME's
are leading
innovation
+35%
Meat substitutes -
top and fastest
growing category
How it works
Search engine capability enables you to use a “free text search” to get to the ingredients and insights you are looking for in just a few clicks.
Different tabs show a variety of insights from a top-level overview of the ingredient application to detailed analysis of ingredient types, top and emerging categories and a full analysis by “growth stage” – growing, to watch, niche stable, in decline.
