Category Insights
Discover trends and drivers shaping CPG categories now and for the future.
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Innova specializes in food, beverages, beauty, household and personal care. Our worldwide team of experts offers in-depth analysis. From the latest innovations to purchasing dynamics across 300 subcategories in 35+ countries.
Detailed competitor intelligence identifies companies and brands driving the innovation agenda in your category. Innova’s data reveals current and projected market sizes by value, volume and per capita consumption.
Access the now and next in every category
Market Sizing Database
Instant access to value, volume and per capita consumption data for an extensive range of categories. Analyze, group and chart results easily and clearly.
Category Genius
Focus in on the key category insights you need. This dashboard draws from a comprehensive range of data, presented in a format ready for you to use.
Reports
We publish a range of reports detailing what’s driving categories now and what’s coming next. From lighter touch reviews to our in-depth analytical publications.
Services
At Innova we can turn our resources toward sophisticated analysis to meet your specific needs. Providing targeted research and defining spaces for growth.
Accelerate your innovation journey now
Be Inspired
Staying on top of the latest developments is key to understanding categories. See some of the themes defining future market direction.
- Breakfast
Breakfast Market Trends in the US and Canada
Explore the latest breakfast market trends in US and Canada ...
- Top Food Trends
Top 10 Food and Beverage Trends 2025
Explore the latest top ten trends in the food and beverage industry for 2025 ...
- Bread
Global Bread Industry Trends
See how the breads and bread products trends are developing across the globe ...
- Bakery
- Bread
Bread Industry Trends in the US
Explore the latest developments in the US bread industry, including recent trends and consumer insights ...
- Consumer
- Europe
- Snack
Consumer Snacking Trends in Europe
This report focuses on the evolving trends and opportunities within the snacking industry, emphasizing consumers' attitudes to tailored solutions ...
- Chocolate Confectionery
Global Chocolate Confectionery Market Trends
See how the latest chocolate confectionery trends are developing in the global food market ...
- Canada
- Dairy
- Ice Cream
- US
Ice Cream Market Trends in the US and Canada
Explore the latest ice cream developments in North America, both in dairy and non-dairy formulations ...
- Frozen Food
Frozen Food Trends: Global Market Overview
Explore the latest frozen food trends, including product launches in the food and beverage industry ...
- Canada
- Savory Dips & Spreads
- Snack
- US
Savory Dips & Spreads Trends in the US
Explore the latest consumer preferences and innovations in savory dips and spreads trends ...
- Non-Alcoholic Beverage
Alcoholic and Non-Alcoholic Beverage Markets
Explore the latest developments and innovations in the alcoholic and non-alcoholic beverage market across Latin America ...
- Baby Milk
- Dairy
Global Baby Milk Market
Explore the latest baby milk market trends, including product launches and leading companies across the globe ...
- Chocolate
- Cocoa
- Flavor
Global Cocoa Trends
By showcasing innovative products, ingredients, technologies, and business news, Innova captures the essence of cocoa in the F&B marketplace today ...
- Canada
- Mints and Gum
- US
Mints and Gum Market in the US and Canada
Check out how the mints and gum market in the US and Canada is developing ...
- Canada
- Salty
- Savory
- Snack
- US
Salty and Savory Treats Trends in the US
Explore the latest salty and savory snack trends, including product launches in the US and Canada ...
- Supplement
Supplement Trends: Global Market Overview
See how the global market for supplements is developing ...
- Consumer
- South Korea
South Korea Food Trends
See how the food and beverage industry in South Korea is developing ...
- Consumer
- Japan
Food Trends in Japan
Explore the latest trends in the Japanese food and beverage industry ...
- Consumer
- Italy
Food Trends in Italy: Consumer Insights
See how different food and beverage categories within the Italian market are developing ...
- Consumer
- France
Top Food Trends in France
See how the current top food trends are developing within the French market ...
- Dairy Alternative
- Drinks
- Europe
European Dairy Market
Check out the latest trends in dairy and dairy alternative drinks in Europe ...
- Sugar Reduction
- Sweeteners
Sugar Reduction in the US & Canada
Explore how sugar reduction is a developing trend in North America ...
- Dairy
- Dairy Alternative
- Drink
Dairy and Dairy Alternative Drink Trends
Explore the latest dairy and dairy alternative drink trends within the North American market ...
- Dairy
- Dairy Alternative
Global Dairy and Dairy Alternative Drinks
See how dairy and dairy alternative drinks are shaping up in the global market ...
- Consumer
- Spain
Latest Food Trends in Spain
Explore how food and beverage categories in Spain are evolving ...
- Consumer
- France
Food Trends in France
Explore how the food and beverage categories in France are developing ...
- Consumer
- Germany
Food Trends in Germany
Explore how different food and beverage categories in Germany are developing ...
- Coffee
Coffee Trends: Global Market Overview
See how Innova’s insights into coffee trends provides key information to anticipate where the category is going next ...
- Iced Coffee
- Iced Tea
- Ready to Drink
- RTD
RTD Iced Coffee & Tea Trends in the US
Explore the latest iced coffee and iced tea trends in the US, including market size and consumer preferences ...
- Tea
Tea Trends: Consumer Insights and Preferences
Explore the latest tea trends, including consumer insights and health & wellness trends ...
- Confectionery
Impact of confectionery treats
As highlighted in “Revenge Spending” - Innova’s number 8 Top Ten Trend for 2023 – little treats ...
- Category
- Consumer
Protein snack packs fill US dairy cases
Dairy snacks are perfectly aligned with the latest American snack habits. Innova consumer ...
- Category
- Product
New customers for dumplings and buns in China
While the faster pace of urban life has also helped to generate significant interest in convenient ...
- Pet Food
Pet food trends reflect parental care
Pet foods should be free from the same ingredients their humans avoid. Ingredient information ...
- Consumer
- COVID
- Supplement
COVID-19 shifts the focus in supplementation
Within supplements NPD, immune health is the single most important claim, with more ...
