Home | Insights | Product Insights
Benefit from fresh data daily, captured by 1,200 in-country researchers. Innova’s unrivaled New Product Database updates with more than 600,000 unique records each year. Quickly and easily examine NPD strategies.
Our records cover 300 subcategories across the food, beverage, household, beauty and personal care sectors. Giving you the ability to search multiple fields for granular level understanding.
Never miss out on the latest innovation
New Products Database
The world’s most extensive and dynamic CPG database. Detailed records covering 250+ different product claims and 1,500+ nutritional information points.
Reports
Expert analysis of the latest launch trends. Gain up to date insights on the impact of product innovation across categories and locations.
Services
At Innova we can turn our resources toward sophisticated analysis to meet your specific needs. Providing targeted research and defining spaces for growth.
Accelerate your innovation journey now
Be Inspired
Remain in the know when it comes to the products defining the future of your sector. Check out some key insights from launches and innovations worldwide.
- Meat
- Poultry
- UK
Meat Industry Trends in the UK
See how the latest meat industry is developing in the UK, including product launches and top flavor trends ...
- Top Food Trends
Top 10 Food and Beverage Trends 2025
Explore the latest top ten trends in the food and beverage industry for 2025 ...
- Biscuits
- Flavor
- Sweet
Savory Biscuits Industry in the US and Canada
Explore the latest savory biscuits industry trends in the US and Canada ...
- Europe
- Plant protein
Plant Protein Trends in Europe
See how the latest plant protein ingredients trends are developing in Europe ...
- Bakery
- Europe
Bakery Industry Trends in Europe: Alternative
Explore the latest bakery industry trends that are developing across the globe ...
- Beverages
- Carbonated
- Soft drinks
Global Carbonated Soft Drinks Trends
See how the latest carbonated soft drinks trends are developing across the globe ...
- Omega-3
- Supplements
Omega-3 Trends: Global Market Overview
Explore the latest global Omega-3 Trends, including sustainability trends and market opportunities ...
- Carbonated Soft Drink
- Europe
Carbonated Soft Drink Trends in Europe
Explore the latest carbonated soft drinks trends in Europe, including product launches and consumer insights ...
- Chocolate Confectionery
Chocolate Confectionery in the US
Explore the latest chocolate confectionery trends in the US, including consumer insights and innovation trends ...
- Cheese
- Dairy
Cheese Industry Trends in the US and Canada
Explore the latest cheese trends, including product launches across the US and Canada ...
- Dairy
- Milk
Global Milk Industry Trends
This report is a product launch analysis for the cream, creamers and evaporated milk cluster and initially presents a brief analysis of the dairy ...
- Meat Snacks
- Snacking
Global Meat Snacks Trends
This report is a product launch analysis for the meat snacks subcategory at global level and initially presents a brief analysis of the snacks ...
- Ice Cream
Ice Cream Trends: Global Market Overview
Explore how the ice cream category is developing, including dairy and non-dairy ice cream innovations around the globe ...
- Cheese
- US
Cheese Market in the US
Explore the latest developments and innovations in dairy and non-dairy cheese in US ...
- Candy
- Confectionery
Candy Trends: European Market Overview
Explore the latest candy and gummy trends, including product launches in Europe ...
- Meat
- Poultry
Meat and Poultry Market: Global Overview
Explore how the global meat and poultry market is developing into the future ...
- Sugar Reduction
- Sweeteners
Sugar Reduction in the US & Canada
Explore how sugar reduction is a developing trend in North America ...
- Bottled Water
Bottled Water Market Trends in Europe
Explore the current bottled water trends in Europe, including consumer insights and top bottled water brands ...
- Sugar
- Sweeteners
Global Sugar Reduction
Explore the current global sugar reduction trends including consumer insights and preferences ...
- Dairy
- Dairy Alternative
Global Dairy and Dairy Alternative Drinks
See how dairy and dairy alternative drinks are shaping up in the global market ...
- Snack
Snack Market Trends 2024
See how Innova's Top Ten Trends influence the global snack marketplace ...
- Coffee
Coffee Trends: Global Market Overview
See how Innova’s insights into coffee trends provides key information to anticipate where the category is going next ...
- Iced Coffee
- Iced Tea
- Ready to Drink
- RTD
RTD Iced Coffee & Tea Trends in the US
Explore the latest iced coffee and iced tea trends in the US, including market size and consumer preferences ...
- Tea
Tea Trends: Consumer Insights and Preferences
Explore the latest tea trends, including consumer insights and health & wellness trends ...
- European
- Flavor
- Product
Local Flavors Crossing Borders
This is a significant range of more than 100 products and demonstrates the retailer’s confidence ...
- Category
- Product
New customers for dumplings and buns in China
While the faster pace of urban life has also helped to generate significant interest in convenient ...
- Pet Food
Pet food trends reflect parental care
Pet foods should be free from the same ingredients their humans avoid. Ingredient information ...
- Product
- Supplements
Personal best for dietary supplements
As suppliers target more individual needs, the supplements category continues to segment ...
